Privacy policy

We collect information you give us directly, information gathered automatically as you use the site, and information from the partners who help us run our store.

Information you provide

• Account details — name, email address, and password when you register for "My Account".
• Order and shipping details — billing and shipping address, phone number, and the books you purchase.
• Communications — anything you send us through contact forms, email, or customer support.
• Reviews and submissions — your name, profession, rating, and review text if you choose to share a reader review.
• Newsletter sign-up — your email address, provided voluntarily.

Information collected automatically

• Device and browser type, IP address, and approximate location.
• Pages viewed, time spent on the site, and how you arrived at primalwisdom.in.
• Cookie and similar tracking data, described in Cookies and tracking and our separate Cookie Policy.

We use the information above to run the store and to make Primal Wisdom worth coming back to. Specifically, we use it to:

• Process and fulfil orders, including shipping, invoicing, and customer support.
• Create and maintain your account, including your order history.
• Send order confirmations, shipping updates, and service messages.
• Send marketing emails and offers, where you have opted in, and let you unsubscribe at any time.
• Display reader reviews you choose to submit.
• Understand how the site is used so we can improve it, fix problems, and develop new formats such as eBooks and audiobooks.
• Detect and prevent fraud, abuse, and security issues.
• Meet our legal and tax obligations.

We use cookies and similar technologies to keep you signed in, remember items in your cart, and understand how visitors use our site. Some cookies are essential for the store to function; others support analytics and, where enabled, marketing. You can control cookies through your browser settings and, where offered, our on-site cookie banner.

For a full breakdown of the cookies we use and how to manage them, see our Cookie Policy.

We do not sell your personal information. We share it only where necessary to run the business:

Any partner who processes data on our behalf is required to protect it and use it only for the purpose we've asked them to.

Payments made on primalwisdom.in are processed by our payment gateway partners. We do not store your full card, UPI, or net-banking credentials on our own servers — that information is handled directly by the payment processor under its own security standards. We retain a record of the transaction (amount, order reference, and status) to manage your order, provide support, and meet accounting requirements.

We keep personal information for as long as your account is active or as needed to provide our services, resolve disputes, and comply with legal, accounting, and tax obligations. Order records are typically retained for the period required under applicable Indian law. You may ask us to delete your account information at any time, subject to the exceptions described in Your rights and choices.

We use reasonable technical and organisational measures — including encrypted connections, restricted access to customer data, and secure payment processing through our gateway partners — to protect your information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security, but we work to keep your data safe and to respond quickly if something goes wrong.

Depending on where you live, you may have the right to:

• Access the personal information we hold about you.
• Correct inaccurate or incomplete information.
• Request deletion of your personal information, where it's not needed for legal or order-related purposes.
• Withdraw consent to marketing emails at any time, using the unsubscribe link in any email.
• Object to or restrict certain uses of your data.

To exercise any of these rights, contact us using the details in Contact us. We will respond within a reasonable time frame in line with applicable law, including India's Digital Personal Data Protection Act, 2023, where it applies.

Primal Wisdom is intended for adults purchasing books for themselves or their families. We do not knowingly collect personal information directly from children. If you believe a child has provided us with personal information, please contact us and we will take steps to remove it.

We may update this Privacy Policy from time to time as our services, or the law, change. When we do, we'll update the "effective date" at the top of this page. We encourage you to review this policy periodically.

If you have questions about this Privacy Policy or how we handle your information, reach out to us: